This project is a speculative AI-generated advertising campaign created for LIVON Shampoo. The goal was to explore how generative AI can be used to create premium beauty commercials with cinematic visuals, modern motion design, and strong social-media appeal. The campaign consisted of three short-form 15-second ads designed for platforms like Instagram Reels, YouTube Shorts, and digital advertising.
This project is a speculative AI-generated advertising campaign created for LIVON Shampoo. The goal was to explore how generative AI can be used to create premium beauty commercials with cinematic visuals, modern motion design, and strong social-media appeal. The campaign consisted of three short-form 15-second ads designed for platforms like Instagram Reels, YouTube Shorts, and digital advertising.
This project is a speculative AI-generated advertising campaign created for LIVON Shampoo. The goal was to explore how generative AI can be used to create premium beauty commercials with cinematic visuals, modern motion design, and strong social-media appeal. The campaign consisted of three short-form 15-second ads designed for platforms like Instagram Reels, YouTube Shorts, and digital advertising.
This project is a speculative AI-generated advertising campaign created for LIVON Shampoo. The goal was to explore how generative AI can be used to create premium beauty commercials with cinematic visuals, modern motion design, and strong social-media appeal. The campaign consisted of three short-form 15-second ads designed for platforms like Instagram Reels, YouTube Shorts, and digital advertising.
This project is a speculative AI-generated advertising campaign created for LIVON Shampoo. The goal was to explore how generative AI can be used to create premium beauty commercials with cinematic visuals, modern motion design, and strong social-media appeal. The campaign consisted of three short-form 15-second ads designed for platforms like Instagram Reels, YouTube Shorts, and digital advertising.
This project is a speculative AI-generated advertising campaign created for LIVON Shampoo. The goal was to explore how generative AI can be used to create premium beauty commercials with cinematic visuals, modern motion design, and strong social-media appeal. The campaign consisted of three short-form 15-second ads designed for platforms like Instagram Reels, YouTube Shorts, and digital advertising.
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Creative Direction
The visual direction combined luxury beauty aesthetics with futuristic keratin-inspired imagery. The ads used rich purple tones, glossy surfaces, liquid visuals, and cinematic lighting to create a premium cosmetic feel. Instead of traditional product shots, the campaign focused on futuristic beauty-tech visuals that made the product feel modern, advanced, and high-end.
The visual direction combined luxury beauty aesthetics with futuristic keratin-inspired imagery. The ads used rich purple tones, glossy surfaces, liquid visuals, and cinematic lighting to create a premium cosmetic feel. Instead of traditional product shots, the campaign focused on futuristic beauty-tech visuals that made the product feel modern, advanced, and high-end.
The visual direction combined luxury beauty aesthetics with futuristic keratin-inspired imagery. The ads used rich purple tones, glossy surfaces, liquid visuals, and cinematic lighting to create a premium cosmetic feel. Instead of traditional product shots, the campaign focused on futuristic beauty-tech visuals that made the product feel modern, advanced, and high-end.
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Process
The workflow started with defining the visual identity, color palette, and overall mood of the campaign. AI tools were then used to generate product environments, cinematic compositions, and beauty-focused visuals. These assets were later refined and combined through motion design and editing to create fast-paced social-first advertisements with strong product focus.
The workflow started with defining the visual identity, color palette, and overall mood of the campaign. AI tools were then used to generate product environments, cinematic compositions, and beauty-focused visuals. These assets were later refined and combined through motion design and editing to create fast-paced social-first advertisements with strong product focus.
The workflow started with defining the visual identity, color palette, and overall mood of the campaign. AI tools were then used to generate product environments, cinematic compositions, and beauty-focused visuals. These assets were later refined and combined through motion design and editing to create fast-paced social-first advertisements with strong product focus.
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Challenges
One of the biggest challenges was maintaining product consistency across AI-generated shots while keeping the visuals polished and commercially believable. Since the ads were only 15 seconds long, another important challenge was creating clear storytelling and strong visual impact within a very short duration.
One of the biggest challenges was maintaining product consistency across AI-generated shots while keeping the visuals polished and commercially believable. Since the ads were only 15 seconds long, another important challenge was creating clear storytelling and strong visual impact within a very short duration.
One of the biggest challenges was maintaining product consistency across AI-generated shots while keeping the visuals polished and commercially believable. Since the ads were only 15 seconds long, another important challenge was creating clear storytelling and strong visual impact within a very short duration.
My Role
I handled the complete creative process including concept development, AI visual generation, motion design, editing, compositing, typography, and color grading. The project involved building a consistent visual language across all three ads while maintaining a premium commercial aesthetic.